Case Studies

Dive deeper into select projects that demonstrate my creative sensibility and strategic approach to challenges.

The Trevor Project: Rebrand and Website Redesign

As the Trevor Project's first in-house Creative Director, I led a full-scale rebrand and website relaunch, responsive to over a decade of brand and product evolution, designed to serve multiple audiences and support a variety of campaigns.

Juni Learning: Campaign Creative

I partnered with EdTech startup Juni to conceive a unique and impactful brand marketing campaign, and directed a photoshoot and copy development sprint that became the site's homepage.

Max Presents: The Art of Drag

For Art Basel 2023, I worked with Max and some of the world's preeminent drag talent to highlight the power of an art form under siege.

Max Presents: Watching Scream

To test new methods of presenting Max's theatrical content for multicultural audiences, I devised and produced an original watch-along TikTok series that also served as a pilot format for future strategies.