Video Production & Direction
Review selections of my work as a creative director, video producer, videographer, and video editor. These represent my range of output, from explainers and tutorials to personal profiles to campaign spots.
Spotify Jam:
Reneé Rapp
My Role: Writer, Director, Lead Producer
To launch Jam—the newest feature to its music streaming platform—Spotify tapped my team at Lupine to capture product-centric interviews and an intimate performance for social audiences.
My Role: Director, Lead Producer
To kick off BoxLunch's holiday program, the retailer tapped Lupine to produce all the photo and video collateral starring its celebrity Giving Ambassador, Stranger Things' David Harbour.
BoxLunch:
David Harbour,
Giving Ambassador
Understood:
Real Parents,
Tough Topics
To build community and drive engagement around Understood's most requested topics in a panel format, I tapped leading production agency The Bindery to produce this 12-part series that explored the conversations. This represented a pivotal shift in Understood's approach to video storytelling, turning from supplemental material on the website to search-optimized content designed to perform on its own.
My Role: Concept, Creative Director, Executive Producer
Max Presents:
Watching Scream
My Role: Concept, Producer, Director, Editor
To test new methods of presenting Max's theatrical content for multicultural audiences, I devised and produced an original watch-along TikTok series that also served as a pilot format for future strategies. We paired two TikTok influencers for a classic watch-along video series in a total of 9 individual installments but tailored it for the short-form needs of the platform. Now a finalist in the 2025 Shorty Awards in two categories: Comedy Video and Entertainment.
Understood:
LeDerick Horne
Personal Story
My Role: Producer, Director, Editor
As part of Understood's mission to raise awareness of people with learning disabilities and ADHD, I profiled people like LeDerick Horne, who faced challenges in school but found ways to thrive as a poet and speaker in adult life.
Birchbox Man:
2015 Holiday Spot
My Role: Concept, Producer, Director, Editor
We at Birchbox Man set out to create a fun and engaging digital spot for Holiday 2015 that would appeal to women on behalf of men for the gifting season. I conceived this simple social stunt video where 5 men would attempt to wrap odd-shaped gifts, all nodding to the fact that "a box helps too" during holiday gift-giving. The result was a festive, music-driven piece tailor-made to perform in the BuzzFeed era. One of AdAge's Top 5 Father's Day Campaigns of 2015.
Max Presents:
The Art of Drag
Featurette
My Role: Director, Producer, Writer, Editor