Resume

Thanks for your interest in my work experience. Please see below for a detailed and unabridged work and education history.

Work Experience

Lupine Creative

Senior Brand Director

January 2024 — Present

Oversee social, experiential, video, and influencer campaigns for brands including Max, Google, Spotify, Hot Topic, and more
On Instagram, I led the growth of Max's @HumanByOrientation by over 135K followers in less than 3 years, and led their TikTok launch and initial growth of over 40K followers in just 8 months.
Conceived and directed The Art of Drag Truck Tour, winner of 6 Shorty Impact Awards in 2024

Brand Director

Served as account lead for Max’s LGBTQ+ social imprint Human By Orientation, including growth campaigns and content production promoting titles including Hacks, Euphoria, House of the Dragon, and The White Lotus.
Developed social, video, and experiential campaigns for brands like TomboyX and Sinclair

September 2021 — December 2023

Freelance Creative/Strategic Consulting

Summer 2021

Consult directly with brands and agencies on a variety of creative and campaign projects, including social campaign strategy and creative executions (primarily graphic design, photo and video production)
Clients included Komar Brands, Mistr, Juni Learning, and Commando Creative

Creative Social Media & Experiential Marketing Agency
Los Angeles, California

Campaign Strategy, Graphic Design, Brand Development
Los Angeles, California

The Trevor Project

June 2019 - May 2021

Managed Trevor’s creative team of videographers, graphic designers and producers
Led a 2-year full-scale brand refresh of The Trevor Project and the redesign of its website, including a new logo, color palette, photo library, and site UX/UI.
Conceived and executed Trevor’s first-ever owned digital fundraising campaigns, including 2020’s “Pride Everywhere,” for which I was awarded PR Daily's 2021 Digital Communicator of the Year designation.
Collaborated across departments to develop a suite of educational content, including video tutorials and advocacy materials
Led production of all social and marketing content

Non-profit Suicide Prevention Organization
Los Angeles, California

Understood.org

Creative Production Lead

January 2024 — June 2019

Managed production of all of Understood’s designed content and marketing materials, including infographics and social media assets
Built and scaled an in-house video program, producing studio- and field-shot expert interviews, clinical demonstrations, documentary profiles, and social media tutorials.
Produced and directed 90+ videos, including Understood's first videos formatted for social. "How to Organize your Child's IEP Binder" was the brand's first viral video and earned more than 2 million views.

Non-profit Resource for People with Learning Disabilities
New York, New York

Creative Manager

December 2015— January 2019

Birchbox

May 2013 - December 2015

Managed the brand’s social media pages including daily community moderation, content calendar management, and weekly analytics reporting
Created daily omnichannel video and photo content for Birchbox/BirchboxMan, including product promotions and ads for Instagram and Snapchat
Produced, directed, and edited campaign-specific videos on tight budgets, including "#MyDadMyStyleIcon," named one of AdAge's top Father's Day campaigns of 2015.

Beauty & Grooming E-Commerce Startup
New York, New York

Advertising Age

June 2010 - May 2013

Designed print pages and assisted in print production workflows including photo research, proofing, and copy editing
Reported for the print and web editions, including maintaining 2 weekly trend columns on social media and TV
Developed and produced 5 episodes of Ad Age's original Agency Digs web series
Handled basic web production tasks including designing and coding special feature packages in CSS

National Trade Magazine for Advertising, Marketing and Media
New York, New York

Education

Columbia College Chicago

Chicago, Illinois

Editorial Producer

Creative Director

Social Media Manager

Research Assistant (Seasonal)

Fall 2009

Served as a reporter and fact checker for Ad Age's Leading National Advertisers Issue (2009) in its Chicago bureau

Fall 2007 - Fall 2009

B.A. Journalism

Graduated with a 3.9 GPA
Served as Editor-in-Chief of Echo, Columbia's student print magazine
Served as Production Editor of The Columbia Chronicle, Columbia's weekly print newspaper.
Awards: First Place – Page One Design (Associated Collegiate Press Design of the Year), First Place – Front Page Layout (Illinois College Press Awards, 2009)
Internships: Chicago Magazine, Sherman's Travel Magazine (ASME Internship Program), The Chicago Tribune (features department), Magical Tours (travel company), The Modesto Bee (daily newspaper)

Ithaca College

Ithaca, New York